In a world filled with dazzling wedding dresses, the gowns by Pronovias definitely lead the pack. With their innovative use of fine silk, crepe, and translucent gauze, the 2017 collection seriously STUNS! To reflect the brand's contemporary elegance, Pronovias chose "It Girl" Blair Eadie of Atlantic-Pacific to show off the dresses in the streets of New York City. Eadie (who recently got engaged!), mixes herpersonal style - which is very feminine + unique - to give the dresses a cool NYC-chic twist.

Blair donned a total of six gowns during the NYC photo shoot (what a DREAM!), which included iconic scenes of the city: New York City Public Library, Manhattan traffic, and a rooftop in Brooklyn. A true modern fairytale, this "It Bride" shoot, captured by Dario Aranyo, shows that even in the hustle and bustle of today's world, you can still pause, capture the beauty, and celebrate the world around you... And it helps if you're wearing a stunning dress!:)

We're completely on board with the #PronoviasItBrides campaign and the ladies they've chosen to represent their collection! Since Blair is NYC-based, it only made sense for her to rock these gorgeous gowns in her city. And we're loving the energy + personality she brought to this editorial!

The rooftop at Colony Studios, with a view of New York skyline, made the perfect backdrop for Blair + the lacy Nenufar dress.The deep-V illusion neckline in tulle + lace is both sophisticated and sensual, especially with the side slit in the skirt.

Does anyone recognize this backdrop? These are the main entrance stairs leading up to the New York Public Library in Manhattan! Blair brought bridal dreams to life in this off-the-shoulder Albasari gown with side pockets. (YES, pockets!!)

All that lace...

A serious traffic-stopper! Blair danced around the streets of mid-town Manhattan in the curve-hugging Ankara gown from the Pronovias 2017 Collection. Simple + chic with its sweetheart neckline, this dress is topped with a delicate beaded belt at the waist.

Hello modern + minimalistic!! To give a personal touch to this sleek crepe Nogal gown, Blair added her signature red lip + statement sunnies.

Doesn't this look like something straight from a fairytale? A lovely mix of tulle, lace, and delicate beading, the Nepal gown oozes old-Hollywood glamor.

The team at Pronovias shares With the delicate tulle overlay and dreamy tulle train, Nuk was Blair's favorite dress during the day of the shoot. It is the essence of feminine and exquisite detailing.

Wasn't that incredible?! There's no question about it - Pronovias knows how to design show-stopping gowns. So for our brides-to-be, which ones did you fancy?! Let us know in the comments below!

photography by Dario Aranyo

*This post is sponsored by Pronovias. Thanks for supporting our sponsors!