Kat Williams

On this day 11 years ago, I accidentally deleted my entire website. Permanently. At the time I was understandably devastated. All the hours of work I’d poured into it felt wasted. However, looking back now, it was one of the absolute best things that ever happened for my business. Having to start fresh gave me a literal blank slate. It enabled me to not only strategically choose which articles I reinstated, but it forced me to think about what I really wanted to do next. Did I want to quit, did I want to pick up and carry on doing exactly what I had been, or did I want to use it as an opportunity to change direction? I chose the latter. Up to that point I had really just been blogging from my own perspective, sharing stories of my own wedding planning and posting things that *I* liked. When I had to start fresh, and I took the time to really think about it, I decided that a blog designed to help other brides-to-be, to share lots of different styles of weddings and a variety of inspiration and advice would be much more beneficial to the audience I wanted to attract. So that’s what I did and, obviously, I’ve never looked back. Fucking up and failing, even accidently erasing all your hard work, can feel totally catastrophic. It might seem much easier to throw the towel in, so say the universe is out to get you and to quit. But what if, instead, the universe was just quietly nudging you in a different direction? I look back on this day 11 years ago as a pivotal moment in my life and my business. I’m grateful for what happened and I wouldn’t have had it any other way.