Call it a match made in horological heaven. The House of CHANEL has just unveiled a new boutique dedicated solely to watches at Neiman Marcus Beverly Hills.

Located within the Precious Jewels Salon, the elegant beige-gold-and-black space designed by famed architect Peter Marino invites visitors to step into the universe of CHANEL. Innovative installations unveil secret drawers (a signature CHANEL design element) and showcase all four of the house's iconic timepiece collections: Première, J12, Mademoiselle Privé, and Boy*Friend. Also on hand (on wrist?): a selection of haute horlogerie, limited-edition timepieces and novelties including the Première Rock Pop, J12 Mirror, and Boy*Friend Steel.

Two bits of trivia every CHANEL fan should know? The Mademoiselle Privé range takes its name from the sign on the door to Coco's design studio. And the shape of watch faces in both the Boy*Friend and Première collections - rectangular with canted corners to form an octagon - is a design nod to Paris' Place Vendôme and the iconic glass stopper of CHANEL No. 5 Parfum.