Best Brow Makeup Products of 2017: Eyebrow Pencils, Waxes, Gels, and More

Best Brow Makeup Products of 2017: Eyebrow Pencils, Waxes, Gels, and More


If your best eyebrow pencil is buried in the bottom of your makeup bag, you may want to unearth it. are really big right now. And we don't just mean in size (but, yes, that, too). From Instagram posts and Pinterest boards (that are basically brow porn), to semi-permanent brow tattooing (a.k.a. , a treatment that gives you the Cara Delevingne brows you never had), it's clear that brow grooming is now a huge beauty category. microblading

However, if you're looking to beef up your arches , or even just clean up what's naturally there, navigating the brow section at your local drugstore or at the cosmetics counters can be a bit confusing. Because along with the big brow boom have come tons of new makeup products-eyebrow pencils, powders, waxes, tinted gets, fibers, etc.-that all work a little differently and give you different arch-enhancing results. So, how do you know which product is right for you? Here, we break down the main types of brow products , so you know which one will work on your arches. Plus, we reveal the best brow products in each category.

The Eyebrow Pencil

This brow-enhancing staple is basically an that's a bit more matte and made to mimic the look of natural brow hairs. The ideal pencil is blendable (pencils that are too stiff and dry don't usually offer enough color payoff), but not too soft that the color slips all over your skin.

Tinted Gel


How to use it: You want to apply it with a stiff angled brush. Most compacts come with one. If yours doesn't, try NYX Cosmetics Pro Angled Brush . Dip the brush into the powder. Then use it to fill in any obvious gaps between brow hairs. You can also use powder to outline the edges of your brows giving them a more defined look. To keep the look natural, start off with just a touch of color; you can always add more if needed.

Our favorites: L'Oreal Paris Brow Stylist' Prep & Shape Pro Kit , and Maybelline New York Eyestudio Brow Define + Fill Duo which is a pencil and powder in one stick.


Think of it as a eyebrow pencil. It looks like a marker with a soft, felt tip that deposits a pigmented stain-like formula onto the skin. Bonus: The effect from brow markers tends to be longer-lasting than other types of brow makeup. It won't smudge or fade throughout the day.

Our favorites: Lancôme Sourcils Tint Longwear Eyebrow Pen , which comes in four colors; and NYX Cosmetics Eyebrow Marker , which comes in a blonde and brunette shade.


Like gel, pomade helps tame unruly brows and create-and set-your shape all day. Only its creamy, tinted formula adds more color than a gel, so you also get bolder, denser-looking brows. Like a cream eyeshadow , brow pomade usually comes in a small pot.


Our favorites: Maybelline Brow Precise Fiber Volumizer ; and L'Oreal Paris Brow Stylist Plumper .


3 Tricks to Master Any Brow Product

Whether your go-to tool is a pencil, a pomade, or a marker, these pro rules will keep your brows looking bold, but also believable.

1. Brush brows up before you start. Use a spoolie or an eyebrow brush to sweep brow hairs upward before applying any product. This will help you see your real shape and reveal any gaps or thin spots.

2. Start in the center of your brow. To avoid a block-y, heavy look at the front of your brow, start applying colored products at the arch. Then use (only as needed) in the inner and outer ends of your brows.

3. Blend, blend, blend. No matter which type of product you use, blend the product through with a spoolie brush.

*** What's your favorite brow product? Tell us in the comments below!

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